Marketing Consulting and Management

We listen to your needs, your business needs. We look at the business first and then develop a marketing strategy that fits your business. We do not use a “cookie cutter or one-size fits all” approach. Every business is different and every strategy should be different. We will use a combination of marketing channels to achieve the objective. We will execute, analyze and continually refine for maximum return on investment. We take your business personal and want it to prosper.

Here are the key components of how we work with our clients:

• Consulting: We help clients understand customer needs and behaviors using tried and true marketing methodologies defining the target customer or area of distinct advantage over competitors so informed business decisions can be made.
• Marketing management: We managed the marketing channels so the client can do what they do best, their business.
• Sales and channel effectiveness: We help companies identify customized solutions as well as strategic and operational improvements to boost underperforming sales.
• Marketing and brand strategy: We help companies align marketing and brand strategy with overarching business objectives; ensure marketing investments are generating highest returns and reinforcing the brand positioning; all the while building a loyal customer base through branding which cultivates a strong, trusted relationship with the end customer.
• Customer experience: We work with companies to develop a series of positive interactions with the customer to earn their trust and loyalty while increasing bottom line margins.
• Loyalty: We help companies nurture promoters—loyal customers who are more profitable, and who are active proponents of your business in good times and bad.
• Go-to-market strategy: We help companies build strategic, customized go-to-market plans that builds a bridge between a company’s strategy and the customer experiences which are the ultimate driver of customer advocacy and loyalty.